STOCKHOLM – Swedish textile innovator Coloreel has announced a new order from one of the UK’s largest direct-to-garment print fulfilment companies, Snuggle.  

The agreement has been revealed just days before the Printwear & Promotion trade show in Birmingham, England, where Coloreel will exhibit alongside its distribution partner AJS Embroidery Services.  

Sven Öquist, Coloreel’s vice president for sales, commented: “We are very excited that Snuggle UK has decided to expand their print fulfilment offering by investing in the Coloreel technology and our products for more sustainable and creative embroideries. It’s proof that our offering is a perfect match for the most successful print fulfllment and print on-demand companies.”

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