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Huntsman Textile Effects (HTE) is a company that been at the forefront of digital textiles printing (DTP) since its inception in the 1980s and says its latest R&D advances in the DTP world will offer brands the ability to be more creative, yet also reduce chemical waste and avoid oversupply as smaller print runs become more cost effective. With this in mind, Tony Whitfield asked Huntsman’s digital inks director, Michael Mordente, how the company is helping its customers switch from traditional printing methods to DTP products in their efforts to save resources.

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