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LENZING – Textile fibre manufacturer Lenzing has announced the introduction of its highly-anticipated supply chain transparency platform, powered by blockchain specialist TextileGenesis, which it will first roll out across southeast Asia in countries like India, Bangladesh and Pakistan.

The technology, in practice, has been trialled by Lenzing and has proven an effective product authentication mechanism, with a digital chain-of-custody being created for transactions that are immutable to change.  

“Sustainability and traceability are two sides of the same coin, and it’s great to see Lenzing paving the way for the entire fashion industry to follow,” said TextileGenesis’ CEO, Amit Gautam.  

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