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BHAGWANPUR – Indian yarn manufacturer Usha Yarns has entered into a strategic partnership with Dutch tracing solutions provider The Movement, whose Aware authentication technology will be used to track the former’s recycled products throughout the supply chain.  

Traceability and product transparency, whilst important for mapping a good’s environmental impact, is imperative for manufacturers of more ‘sustainable’ textiles, yarns and fabrics, because they’re known to be targeted by counterfeiters. 

By adopting The Movement’s solution, Usha can offer assurances to its customers and the subsequent consumer-base that its recycled yarns are authentic. 

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