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BOSTON – Sportswear brand Puma has developed a new high-performance apparel collection that optimises night-time visibility. The company has strategically placed panels of 3M’s Scotchlite reflective material to distinguish the silhouette of runners exercising in low light conditions.

Puma is keeping itself busy as the year draws to a close and is perhaps setting its stall out for an influx of shoppers embarking on the notorious January diet, as it has also released a new collection that boosts thermoregulation with its partner X-Bionic.

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