WAKEFIELD – The very first printed edition of T.EVO has officially been launched. Following four supplementary issues and the subsequent website launch, we now have the result of a two year project – a publication to provide the technical textiles industry with a cutting edge, high-quality and informative outlet for the sector’s most innovative developments.
The concept of T.EVO came after a trip to Adidas headquarters in 2014 by one of our editors. Speaking to materials researchers in the Adidas innovations lab, we were asked if we could “publish something in the area of technical and functional textiles” based on our other B2B magazines (Sustainable Nonwovens, Knitting Trade Journal and Ecotextile News).
After some preliminary research among the existing MCL readership of sportswear brands, outdoor brands and textile mills, we realised there was more demand than we first thought.
Our first step was to launch the four printed T.EVO supplements which we distributed at two Techtextil events in 2015 (Frankfurt and Houston) as well as ITMA in Milan and then Heimtextil in Frankfurt.
The interest in our content was overwhelming. “It’s great to hear about niche, valid publications being created rather than hearing about them disappearing,” was the response from one representative at Polartec. “T.EVO is brilliant. It has made me realise how much the market was missing a bit of quality,” noted Charles Ross, a lecturer in performance sportswear design from the UK.
Fresh from the printers, Issue 1 is the result of all this research. T.EVO itself is an abbreviation of ‘Textile Evolution’, and we anticipate that as we move forward, the content of this magazine will also evolve – very much like the dynamic technical textiles sector in which it aims to be the leading technical publication.
This particular issue has an exclusive interview with Stephen Luckowski, head of materials manufacturing at the US Army, and project manager for the recently-announced RFT-MII project – a US$317 million technical textile manufacturing and research hub based in Massachusetts. In our 'Snippets' news section, we have specific insight into four of the technical textile industry's key development topics – smart textiles, functional apparel, fibres and yarns and textile technology.
Elsewhere, our 'Frontiers' section has information on new industry research and patent developments for cutting edge textile and apparel fabrics, whilst we have special features on automotive textiles, durability in outdoor clothing and the concept of wearable technologies in medical applications.
For information on how to get hold of the first issue of T.EVO, click here. We will also be exhibiting at the upcoming Techtextil NA in Atlanta, so visitors can pick up a free copy at Hall B3, Booth 2949.