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SÃO PAULO – This year, Dutch retail fashion chain, C&A celebrates its 40th anniversary of trading in Brazil and, as part of the festivities, the company will sponsor a ‘hackathon’, which takes place in São Paulo on 10-11 December. The event, the first of its type to be held in Brazil, will focus on the future of fashion and how it will be shaped by innovations from the wearable technology sector. 

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