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AMSTERDAM – Sustainability initiative Fashion For Good (FFG) has initiated a new project which, with the support of a consortium of brands, manufacturers and industry organisations, will vie to scale promising chemical recycling solutions in cellulosic textile production. 

The Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling project brings together Kering, PVH Corp., Target, Birla Cellulose, the Laudes Foundation and Canopy, and creates an incubated environment in which the technologies of Infinited Fiber Company, Re:newcell, Tyton Biosciences, Evrnu and Phoenxt will be trialled in the manufacture of garments, with scope to scale such solutions.  

On a webinar which announced the project’s inception, Christine Goulay, head of sustainable innovation at Kering, commented: “I think the timing is right for this. There are so many brand commitments out there about going circular and not sourcing virgin materials and I think that the pandemic has shown us that, if we didn’t see it before, everything we do is so tied to our natural ecosystems and we can’t do business as usual through this linear supply chain.“

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