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PARIS – International fashion group OTB, which owns brands including Diesel, Marni, Amiri and Paula Cademartori, has adopted Lectra’s Kubix Link software as it aspires to become more transparent.

Kubix Link combines PLM (Product Lifecycle Management), PIM (Product Information Management), and DAM (Digital Asset Management) capabilities.

“For fashion companies, the difficulty of initiating a successful digital transformation strategy is gaining radical visibility of their supply chain. In this context, we are excited to strengthen our relationship of more than 25 years with OTB,” said Lectra CEO, Daniel Harari. “With this all-in-one solution, they can manage all product information within a single application and turn data into actionable insights.”

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