CAMPBELL – Swimwear and activewear brand 437 has adopted Centric Software’s product lifecycle management (PLM) system in a bid to streamline its product design and development processes.
A PLM system, in practice, establishes oversight of materials, processes, orders and costings to ensure all supply chain components are optimised, benefitting both a company’s finances and the environment.
Jennifer Ginor, the firm’s director of design, said: “Having a system like PLM is going to allow us to integrate into our other platforms to get the right feedback from a sales perspective to offer the products that our customers really do want from us.”
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