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GREENSBORO - Textile manufacturer Cone Denim has launched a new self-cleaning denim which rarely needs washing thereby saving water as well the release of microfibres into the environment.

The Self-Clean Jean has been developed by Cone Denim in partnership with Noble Biomaterials, a global leader in antimicrobial and conductivity solutions for soft-surface applications.

It makes use of Noble’s 'Ionic+' technology which embeds positive ions in yarn fibers to inhibit the growth of bacteria and microbes on the fabric which remains clean and odour-free, reducing the need for frequent washing.

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