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BOSTON – Sportswear giant Reebok has launched a new premium sports bra which integrates Shear Thickening Fluid, a gel-like solution developed by engineers at the University of Delaware that solidifies when in motion to offer enhanced support.

Reebok’s PureMove bra weaves in the viscous fluid that is said to have no effect on the look or feel of the fabric. The technologically-enhanced fabric adapts to body shape and movement to offer necessary support depending on the intensity of an activity.

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