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HERZOGENAURACH – Sportswear brand Puma has partnered with the MIT (Massachusetts Institute of Technology) Design Lab to develop a new cushioning solution for its performance footwear. 

The fruit of this partnership has been Xetic, which gets its named from “auxetic materials, structures which behave in a certain way after being subjected to mechanical stresses such as compression. The development has been hailed by Puma as the “start of a new era”. 

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