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PARIS – Traceability solutions provider Arianee has closed an €8 million (US$9.4m) seed financing round, which it’ll use to scale its blockchain-enabled platform for the luxury fashion sector.

Paris-based Arianee – whose technology establishes digital passports of products as to authenticate and track them throughout the supply chain – uses non-fungible tokens (NFTs) to ascertain the online value of goods.  

Pierre-Nicolas Hurstel, CEO of Arianee, said: “By leveraging a published, open-source code and a hosted, high-performance, reliable and robust solution, we offer a durable architecture adapted to both the integration needs of large groups and to the customisation needs of the brands’ customer experience.”

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