NEW YORK – Ralph Lauren is one of many companies that’ve partnered for the development of the US Olympic and Paralympic kits, to be worn at the event’s opening ceremony parades.
For this collaboration, the fashion giant has debuted RL Cooling, a new self-regulating temperature cooling device based on the same system that cools computers.
“Recognising Tokyo’s summer heat, we sought to develop a solution for Team USA that fuses fashion and function, allowing them to look and feel their best on one of the world’s biggest stages,” David Lauren, Ralph Lauren’s chief branding and innovation officer and vice chairman of the board, said in a statement.
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