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PARIS – At Première Vision’s (PV) Paris show in September, focus will turn to the Smart Creation Area (SCA), a 1,200m area dedicated to helping fuel the demand for increasingly innovative and responsible creation.

The organiser says that its goal is to create new perspectives and new competitive advantages for the entire creative fashion industry, accompanied by opportunities for business development.

Chantal Malingrey, marketing director and smart creation programme manager at Première Vision, noted: “committing to responsible design and eco-design is an investment in the future, because consumers increasingly view it as a fundamental buying value.”

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